I’m been an advocate of Ford and their transition to make better cars, better design, and an overall better product for the customer.  Their stock has not reflected these changes well and it has been on a decline for over three years.  However, there were also prevailing market conditions such as oil that has affected its stock price.  You must also say that the current oil prices though will help Ford achieve a new top in stock price.  Gasoline is rather cheap right now even with the recent jump and people will be more inclined to buy new vehicles.

Remember, Ford has the popular Ford F-150 truck that gets much better gas mileage through the use of aluminum build.  They are the first company to use the lighter aluminum on their trucks.  In any industry, you have be planning to innovate to be the market leader.  The competitors will, of course, copy their aluminum design as they continue to see Ford’s increase truck sales but also that the customers have a better experience and a reason to start buying a new truck.

Ford also is working on some big things that will affect the industry long-term.  They are studying driver-less cars just like Tesla motors.  Unlike Tesla, they have a lot more volume and they are on a better spot to take an expensive technology and find ways to lessen the price for the customer.